We want Unlimited to be a transformative part of millions of women's lives, just like a subscription to Netflix or Spotify. To do this and make the business sustainable, the subscription price has to cover our costs of buying the inventory, shipping it, dry cleaning it, storing it, etc. We are dedicated to building a program that you love and will continue to be transparent whenever we add additional features that are important to you.
We recently increased the number of pieces a member gets on rotation from 3 to 4. This was done to enable our members to get even more out of their Unlimited memberships. To accommodate this additional item, we have raised the price of Unlimited to $159/month.